Digital is no longer separate – it is intertwined with your customer experience, right from the very start. From your target audience finding you to them checking you out up till them buying again from you.
Having the right multichannel mix in targeting the right audience can mean thinking clearly about your digital marketing – that’s where we come in with the digital strategy, we think about the whole process in the first place by also understanding deeply how your business operates.
Deciding on the right dosage of online channels will help you achieve the right visibility, correct message delivery and intense demand generation from your customers.
Competitor research is also key to understanding the share of the market owned by your competitors, which keywords they are using, where do they get their links from, what messaging is really working for them, what kind of tweaks they have on their website that allows them to better target their customers, what gaps are present in the market, what other keywords the competition hasn’t fully optimised which represent opportunities, what are also the quick wins and what is the right way to overpower each relevant competitor with your digital marketing.
